About Lacy and Matt

We have been competing and part of the rodeo and horse world since a young age and are looking forward to sharing our passion, experience and expertise with you.


Who We Are


77 Ranch, LLC, owned and operated by Lacy and Matt Dunsmore, is a River Falls, WI based horse ranch that specializes in barrel racing, breakaway roping and performance horse training and competing, horse boarding and bullriding instruction. Lacy and Matt have a long history in the disciplines and have been teaching for a combined 30 years. Lacy and Matt are also the head rodeo coaches for the University of Wisconsin – River Falls College Rodeo Team. Fun fact; the ranch name and brand “77” comes from Matt and Lacy sharing the same birthday, July 7th.